Keep Booth Babe Gear off the Course

Laura.jpg Shanks, Whiffs and One-Irons, Laura Aiken – Keep Booth Babe Gear off the Course.

Ted posted some of the best booth babes from the 2008 merchandise show, and I take no issue with using sex to sell golf. Hey, it sells mostly everything else doesn’t it? I briefly wondered where all the photos of strapping hunks bursting though their polo shirts were, but I take no offense to the imbalance of objectification in today’s media. At the end of the day, there’s a bottom line to be had. Most importantly, there’s a bottom line with the golf dress code: tart-wear is fine in the booth but keep it off the golf course. This trend of hemlines creeping up the thigh and dryer shrunken shirts offends tradition and won’t attract more women to the game because it only serves to increase the environment of intimidation already present in golf. Golf courses have their dress codes but I’ve witnessed them routinely broken, most concerning at last year’s junior Ontario Tour Team Championship where one minor donned a wee ruffle skirt a-la Paris Hilton. Hey, maybe reasonably above the knee is fine, but you shouldn’t be in danger of showing a butt cheek during tournament golf. Nor should your bosom double as a tee and ball holder, no pun intended. Keep it classy ladies, even if clothing manufacturers assure you its fine to be otherwise. Golf is above all else a game of tradition, which need not be translated as prude. Find a happy medium, respect the facility and focus on your golf game. There’s never a shortage of male attention at the course, regardless of the skin on display. That’s just the nature of the game.

Laura Aiken is the editor of Bay Area Golfing magazine and assistant to the BAGS Junior Golf Tour. She has been a golf writer for four years, and a mediocre player and fashion activist for 10. Laura can be reached at laura@gallowstudios.com.

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